Developing Your Personal Brand: Tag, You're It!

Branding boils down to your vision, values and verve. Using Dr. Syb's Seven Elements of Innovation: problem, principle, purpose, perspective, pioneering, passion and play, Dr. Syb will explain how to create your brand in the 21st century digital marketplace. The elements were introduced in her book Innovate: Lessons from the Underground Railroad comparing the Internet and the UGRR as the most innovative. effective and disruptive networks in US history.